A presence on platforms such as Airbnb and Booking.com is essential, but it is not enough. If your property relies entirely on third parties, you give up a significant degree of control and profitability. Building a custom website for holiday apartments or villas is a strategic step towards a more independent business.
1. Direct bookings without platform commissions
One of the main benefits of your own website is the ability to accept direct bookings.
- Improved margins: Avoid OTA commissions on bookings made directly through your website.
- Payment control: You set your cancellation terms and payment methods.
2. Building trust and your brand
Travellers who find your property on a booking platform often search for it on Google to learn more or compare prices.
- A professional impression: A fast website with quality photography and a clear design presents your business professionally.
- Content Marketing: Create a local guide, such as a guide to Kefalonia's best beaches, to attract visitors looking for holiday information.
3. SEO for accommodation: Help guests find you on Google
An SEO strategy goes beyond broad keywords. It also addresses the specific searches travellers make.
- Local SEO: We optimise your presence for relevant searches such as “luxury villa in Kefalonia” or “studios near Argostoli”.
- Performance: Travellers often book on their phones, sometimes with a limited connection. A website built with Bricksand designed to load quickly can reduce the chance of losing a guest to unnecessary delays.
4. Synchronisation and automation
Your website can be more than a brochure. It can:
- Connect to Channel Managers to keep availability in sync and help prevent double bookings.
- Automate confirmation emails and arrival instructions.
Conclusion
At iWebNow, we build more than attractive websites for accommodation businesses. We design the strategy that helps you become less dependent on platforms and develop direct relationships with your guests.